I believe a blog in journalism is the best way a writer, editor, publisher, ect. can connect with their audience. Imagine thirty years ago, when the only feedback news organization recieved feedback was from letters. And letters needed postage, which costs money. Also, letters took at least a day to reach their destination. Now, with blog that has a comment feature, reader feedback can be virtually instantaneous. Feedback is essential to writing because it helps the writer understand their audience. And with a better understanding of their audience, the writer can expand greatly in talent and experience. A blog is necessary to anyone journalist.